Reimagine Banking with Sergio Nascimento

May 22, 2023

Incredible Bank

Worked in BofA for 10 years - Now works for community bank

How You Get Paid

• ACH (automatic clearing house): can pull back payment, pretty quick

• CC (card processing): you can take cards, can delay money ( processing fee, you can charge client this fee so you don’t have to eat that cost)

• Cash: Security

• Check

  • Cons: can get held, getting more checks building credibility and transfers easier

• Apps (Venmo etc) – Security issues/ fraud, instant money

• Wire transfers: foreign money, safest for the bank

How You Pay People

• Same as how you get paid

• Cash flow: debt service coverage ratio (DSCR) 1.25 (for every dollar you make, bank makes 1.25)

• So if you get paid by check and pay your employees by ACH, you can have around 6 days of delayed cash flow.

Employees

• Payroll

• Make you money-Extension of you

• Expansion

• Write-offs

• Cashflow- you need cash to pay employees (shows credibility to bank)

  • Line of credit- can use to fill the gaps if you don’t have the money to pay

  • Also can use a credit card

Future plans

• When you sell your business, you have to show profit but also the buyer has to be approved for a loan. Bank needs to “like” both buyer and seller for sale to go through

The Triangle: CPA, lawyer and bank must be on the same page

• You have to show income if you want to buy something.

• Playing with numbers

• Have a banker you can contact directly

Small Bankers

• Technology not always good (Apps etc)

• Not many locations

• Very tailored to small businesses

• Easier accessible to your banker

Credit

• Credit Utilization- 35% ( Open 10 and just keep 8 open, buy small thing so they don’t close it, keeps accounts open so you have more buying power)

• Age of Accounts- 15%

• Payment History-30%

• Types of Accounts- 10%

  • Revolving credit (Line)

  • installment loan (you pay it off eventually) – Mortgage/ car loan

• Inquiry 10%

Continue payment on it, 15/3 rule. Pay it off right away.

Dispute Inquiries:

Savings: whenever, however

CD: locked funds, higher interest rate, 4.75

Sergio Nascimento

Market President, IncredibleBank

snascimento@incrediblebank.com

www.incrediblebank.com

Marketing Basics with Duncan Metts

May 8, 2023

Bald Man Media (video /online marketing)

Identify who your ideal client is:

• Someone who has a concrete business and needs help translate that through internet/media

Sales funnel

• Top of funnel - brand awareness ads/ local TV commercials. Nothing specific, just a general grab less targeted ads

• Problem-aware: make them aware they need you. How-to videos, behind the scenes

• Solution Aware: Explain why you are expert in your field.

  • They know you’re right for their solution: you don’t have to sell them at this stage. They know they need you. This is where you run your actual ad. Free consultation, offers etc, collect information

  • Make the sale, gain a client

Dive in the psych on why they need you

Selling products: cost per acquisition, brand awareness takes money,

Facebook is a good for ecommerce: easier to track who id viewing you stuff

“Lead with value” free events/ products get people to sign up with you

• Dope drip: Instagram Account, share with 5 people and get put in a draw

• Explain the process of what we do

SEO/ Google optimization:

Easy wins, creating videos and transcribe them put them on website and put it on google “Content SEO”

• Don’t use AI to write you videos, it messes up AI”- downgraded

• Websites made by AI don’t affect that

• Blogs AI: use it as a starter then freshen it up yourself. Use it for intro and conclusion

Facebook= local or in person events (IMPORTANT)

Best way to gain followers: local market, pop-up shop

Google Ads: most direct way (lawyer example)

Landing page: “Buy now” Page - run the ad directly to that page instead of generally your website.

Emails are very important to get your marketing out.

• Cold emails Time frame: once a day week or even once a day if they have subscribed

• “Are you still interested in…” even if you are never made them

• Monday/ Fridays don’t work for follow ups

• Plugins for google to follow up- “Mail meteor”

How to maintain clients

• Retargeting through email, weekly newsletter (not pushing the sales, you’re pushing marketing)

• Email with deals/ offers/promotions

  • Using AI for emails to promotional emails

  • Appsumo.com

  • Jasper

Advice:

• Making and maintaining relationships

• Providing good services

Duncan Metts

Owner, Bald Man Media

duncan@baldmanmedia.io

www.baldmanmedia.io