Marketing Basics with Duncan Metts

May 8, 2023

Bald Man Media (video /online marketing)

Identify who your ideal client is:

• Someone who has a concrete business and needs help translate that through internet/media

Sales funnel

• Top of funnel - brand awareness ads/ local TV commercials. Nothing specific, just a general grab less targeted ads

• Problem-aware: make them aware they need you. How-to videos, behind the scenes

• Solution Aware: Explain why you are expert in your field.

  • They know you’re right for their solution: you don’t have to sell them at this stage. They know they need you. This is where you run your actual ad. Free consultation, offers etc, collect information

  • Make the sale, gain a client

Dive in the psych on why they need you

Selling products: cost per acquisition, brand awareness takes money,

Facebook is a good for ecommerce: easier to track who id viewing you stuff

“Lead with value” free events/ products get people to sign up with you

• Dope drip: Instagram Account, share with 5 people and get put in a draw

• Explain the process of what we do

SEO/ Google optimization:

Easy wins, creating videos and transcribe them put them on website and put it on google “Content SEO”

• Don’t use AI to write you videos, it messes up AI”- downgraded

• Websites made by AI don’t affect that

• Blogs AI: use it as a starter then freshen it up yourself. Use it for intro and conclusion

Facebook= local or in person events (IMPORTANT)

Best way to gain followers: local market, pop-up shop

Google Ads: most direct way (lawyer example)

Landing page: “Buy now” Page - run the ad directly to that page instead of generally your website.

Emails are very important to get your marketing out.

• Cold emails Time frame: once a day week or even once a day if they have subscribed

• “Are you still interested in…” even if you are never made them

• Monday/ Fridays don’t work for follow ups

• Plugins for google to follow up- “Mail meteor”

How to maintain clients

• Retargeting through email, weekly newsletter (not pushing the sales, you’re pushing marketing)

• Email with deals/ offers/promotions

  • Using AI for emails to promotional emails

  • Appsumo.com

  • Jasper

Advice:

• Making and maintaining relationships

• Providing good services

Duncan Metts

Owner, Bald Man Media

duncan@baldmanmedia.io

www.baldmanmedia.io